Naar de inhoud
Dispatched from Amsterdam · Ceremonial matcha, first harvest, with marine collagen

SAFAANI · Amsterdam · Est. 2026

An honest house for ancient goods.

Ceremonial matcha, stone-ground in Japan, with the day's full 10 g of marine collagen whisked invisibly in. Sidr honey from one wadi in Yemen. Black seed pressed cold and measured. Sold with the paperwork — the way it should have always been done.

Collagen Matcha · first-harvest, stone-ground · 10 g collagen a bowl

Best sellers

One dose, four ways.

The same certified Type I collagen — unflavoured, or already inside the cup you pour anyway.

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The range

Three goods, sold with their papers.

The classic never leaves the shelf. Around each one sit the formats that make it fit an actual morning — a stick instead of a spoon, a sachet instead of a scoop, the cup you already pour.

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What's actually in it

Ingredients, and what we can prove.

Claims here use EFSA-authorised wording only. Where a benefit isn't authorised, we don't imply it — we publish the number instead.

Ceremonial matcha

Ceremonial matcha

First-harvest, stone-ground in Japan. Tested for lead and radiation as standard for Japanese imports — both reports sit behind the QR.

Marine collagen

Marine collagen

Type I peptides hydrolysed from wild-caught fish skin to ~2 kDa average molecular weight, stated per batch on the certificate. Marine by design: the lowest-friction halal choice.

Vitamin C

Vitamin C

Ascorbic acid at 80 mg — 100% RI. Carries the one authorised claim we are allowed to make: vitamin C contributes to normal collagen formation for the normal function of skin.

Sidr (Ziziphus)

Sidr (Ziziphus)

The autumn flowering of the Sidr tree in Wadi Do'an. Pollen analysis on every batch is what proves the honey is monofloral — and what a blend can never show you.

Raw, unheated honey

Raw, unheated honey

Coarse-strained at the apiary, never pasteurised. HMF is stated per batch — the number that tells you whether honey has been heated or aged.

Nigella sativa

Nigella sativa

Ethiopian black seed, mechanically pressed below 40 °C. Thymoquinone measured by HPLC and printed on the front — the grade, not a range.

The house, in motion

Three goods, three mornings.

A stick torn over tea. A scoop stirred into the cup you already pour. A spoon of oil, cold. Nothing here asks you to change your morning — only what goes into it.

The house, filmed

Every product, in one reel.

Thirty-four seconds: the honey, the sticks, the collagen and its three rituals, the black seed, the whole family.

Kits & gifting

Where to start, and what to give.

Two boxes that cross the whole house — one to find out which of the three you actually keep doing, one to hand to somebody else.

Sidr honey drizzled from a dipper over labneh
Wadi Do'an, Hadhramaut — the autumn Sidr flowering, harvest 2025.

Where it comes from

A valley, not a country.

Most "Yemeni Sidr" on the European market names a country and stops there. A country is not a provenance — Yemen is nine hundred kilometres of different valleys, different flowerings and very different honey.

Ours comes from one wadi, harvested at one flowering, and the pollen analysis on every batch is what turns that claim into a fact you can check. The same discipline runs through the house: a named species and molecular weight for the collagen, a named seed origin and a measured thymoquinone percentage for the black seed.

The rule we hold ourselves to: if we cannot show you the document, we do not print the claim. No halal seal until a named body and certificate number are on file. No review counts we haven't earned. No press logos we haven't been in.

Questions

The things worth asking.

Is SAFAANI halal certified?
Certification is in progress. Until a named certifying body and certificate number are on file, we will not print the word or the seal on a pack — and we will publish both when they are. The marine collagen is fish-derived by design, which is the lowest-friction position on the question.
Why is the honey more expensive than supermarket honey?
Because a monofloral, single-wadi, raw honey with a per-batch pollen analysis and adulteration screen is a different product from a blend. The comparison table on the honey page sets the two side by side, line by line.
What exactly comes free with a plan?
Each product has a starter kit — the dipper and tasting spoon for honey, the beaker and dosing spoon for collagen, the chasen and bowl for matcha — plus the printed batch booklet and free EU delivery. It ships once, with your first order. Skip, pause or cancel at any time; nothing is clawed back.
Can I read a lab report before I buy?
That's the point of publishing them first. Every batch page goes live before the batch is listed, and the QR on every pack links to the one that batch was tested under.
Do you ship outside the EU?
EU-wide today, dispatched from Amsterdam, free over €55. UK and Gulf are the next markets — the labelling and certification work for both is underway.